WHERE THE MONEY GOES
Diamond Tooth Gerties is a non-profit organization operated by the Klondike Visitors Association. Profits from operating Diamond Tooth Gerties are reinvested in our community through grant programs, fundraising opportunities, sponsorship, contracts, wages, and more!
The Klondike Visitors Association operates as the destination marketing organization for the Klondike region. Money made from Diamond Tooth Gerties is also used to market Dawson City as a destination for tourists to visit!
Below are a number of ways that Diamond Tooth Gerties and the Klondike Visitors Association give back to Dawson City and other communities throughout the Yukon. These numbers are just a glimpse into what we give, and do not include the number of events we sponsor, the events we put on for the community and visitors alike, the marketing initiatives undertaken to encourage tourism to the region, housing projects, additional properties (such as Jack London Museum, Free Claim #6, Straight’s Auction House) or other projects our organization takes on.
Wages and Contracts
One of the largest ways that Diamond Tooth Gerties and the Klondike Visitors Association financially supports the community is through paying wages and hiring contractors. This is money that stays in our community and boosts the Dawson City and Yukon economy.
Since 2013 $15,979,403 has been paid for Wages and Contracts through the Klondike Visitors Association and Diamond Tooth Gerties.
Crime Prevention and Victim Services Trust Fund
Each year the Klondike Visitors Association contributes money to the Crime Prevention and Victim Services Trust Fund through an agreement made with the Yukon Government when Gerties was given permission to install slot machines. The money contributed by Diamond Tooth Gerties makes up roughly 50% of the total fund, which is used to distribute grants for qualifying projects.
For full details on the Crime Prevention and Victim Services Trust Fund go to https://yukon.ca/en/crime-prevention-victim-services-trust.
Deadlines to apply are February 15 and August 15 each year.
Since 2013 KVA has given $2,794,312 to the Crime Prevention and Victim Services Trust Fund.
Community Event Casinos
Community Event Casinos are fundraising partnerships between the Klondike Visitors Association and other non-profit groups. During the winter, spring, and fall months, selected organizations are able to use Diamond Tooth Gerties for fundraising events, where in addition to free use of the facility they also benefit from the bar profits.
Since 2013 $163,655 has been given to support non-profit groups in the Klondike through the Community Event Casino program.
Klondike Visitors Association Grants Fund
Each year the Klondike Visitors Association offers the KVA Grants Fund. This is available to all registered not-for-profit community groups to support eligible activities and projects that will benefit the Klondike region.
For more information on KVA Grants go to: https://klondikevisitorsassociation.ca/kva-grants/
Since 2017 $96,290 has been given to support groups in the Klondike.